Our primary goal here at TechCrunch is to profile new web 2.0 companies. Finding and experiencing what new companies have to offer is exciting for us. It what gets us up in the morning. We are honestly deeply passionate about this stuff.
Usually, the passion, drive and intelligence of the creators is reflected in the company or product they create. And even if a product is very young and/or doesnt necessarily have a high chance for commercial success, there are usually features that carry our mutual thinking on web 2.0 further along. We try very hard to dig for those forward-thinking features and highlight them on this site. Doing one thing in a spectacular and inspiring fashion and nine things stupidly is far, far better than doing ten things well. Well is boring.
How We Find Companies to Profile
We find new companies primarily in three ways. First, we scour hundreds of blog and news feeds daily to see whats new. Second, we get a number of tips (often anonymously) about new stuff usually these are the most interesting new products. The third way is a direct request from the company itself.
We receive on average 5-10 email requests a day to be profiled. Usually well write about one of these, meaning if a company sends in an email request to be profiled, they have a 10-20% chance of getting up on the site.
This is not a hard rule but more of an observation. I believe that if more companies approached us differently, a much higher percentage would be blogged. Ive decided to humbly submit my advice on how to approach us in requesting a profile - I think this advice will work well with other bloggers as well
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